Are you only interested in opportunities that have the ambition to expand into the U.S.A.?

Not at all. While U.S. market entry is a specialty, many of the challenges founders face — from early-stage decisions to scaling — are universal. Whether you're based in Sweden, the UK, or anywhere else, the goal is to add clarity and momentum. And if it turns out the fit isn’t right, that’s something we’ll figure out together in an introductory call.

I only have aN IDEA. WILL YOU WORK WITH ME to make it real?

Yes — it’s absolutely worth having the conversation. Many of the products supported started as early-stage concepts. Guidance can include everything from prototyping to manufacturing to go-to-market strategy. The first step is to understand the idea, why it matters, and whether it has real potential in the market.

Can you guarantee my product will succeed in the U.S.?

No — and anyone who says they can, you should run from. But strategies are built around sustainability and profitability. The truth is, a product’s potential only becomes clear when it’s tested. The goal is to get those answers quickly, efficiently, and with as little risk as possible.

How quickly can you help me enter the U.S. market?

It depends on the stage of the product and the current workload. But when the opportunity is right, things move fast. Timing matters — and the market doesn’t wait.

Do I need to have everything figured out before we talk?

Not at all. That’s exactly what the first conversation is for. A polished pitch deck or full roadmap isn’t required — just a clear sense of your goals and a willingness to explore what it will take to succeed.

Will you take equity or revenue share instead of fees?

In certain cases, yes — especially when there's long-term upside and strategic alignment. If there’s a shared vision, alternative structures can be discussed. What matters most is building the right framework to support success.

Who owns the work we do together?

The client does. Whether it’s strategy documents, positioning, messaging, or introductions — all deliverables belong to the business. If a deeper partnership develops, ownership terms will be mutually agreed and clearly defined.

Given the tariff increases, do you work with Asian opportunities?

Yes — tariffs have definitely changed the dynamics, but they don’t eliminate opportunity. When a product offers meaningful innovation or clear value, the market can often absorb the additional costs. That said, communication is key. Since I work in English, calls would need to include a translator if the team isn’t fluent.